Developing Selling Skills
Approaches to Developing Your Selling Skills
Creating a good product or service is one thing. Actually convincing people that those products or services are worth paying for is another thing entirely. Without selling skills, you'll have no sales, and without sales, you want have the revenue necessary to sustain your business, much less the profits necessary to earn a living.
In fact, selling skills are important even if you don't yet have a product or service to sell. You'll need to convince investors that your business is worth investing in. You'll also need to convince potential employees why they'd be wise to work for you. Before any of this, you may even need to convince your spouse that your company is worth your time and resources.
Sales Skills to Master
Becoming a good salesman is all about mastering a set of skills. You'll use some of these skills in virtually all of your sales dealings, and other skills only situationally, much like a carpenter masters and implements a set of tools. Just some of the selling skills to develop include:
Knowledge of Your Industry - Effective salespeople understand the nitty, gritty details of the products and services they sell, as well as the offerings of competitors. They answer customer questions quickly, thoroughly, and in a way that's easy to understand. They're able to make recommendations to customers based on their knowledge of consumer trends and what's going on in their industries. They understand all terminology related to their industry, but they know how to simplify and interpret this terminology when talking to non-experts.
Listening - When most people think of a salesperson, they imagine someone blathering on and on, talking about the product at length, and doing everything they can to make the "hard" sell. Don't let this be you. Good salespeople seal the deal by listening carefully to their customers' concerns and addressing them thoughtfully and truthfully. To develop your listening skills, try not to speak until you're absolutely sure that you've heard and understand what another person has to say.
Persistence - Great salespeople are consistent and persistent without being rude, bossy or annoying. If you give up at the first inkling that your customer might not be interested, you'll rarely make a sale. After all, your job is to actually sell products or services, not just make people aware of them. If you don't succeed on the first try, come back again with a different approach. For example, if a customer turns you down because of your prices, explain how the quality and durability of your product will save him money in the long run.
Persuasiveness - One of the most important selling skills is persuasiveness, or the ability to convince customers that they should purchase your products or services. This is about more than just listing off the features of the product - it's about telling the customer how each of those features will benefit them and fulfill their specific needs. If a customer is looking to purchase a car with excellent gas mileage, tell them how much money they'll save on gas per year by purchasing a given model, not just its actual MPG reading.
Loyalty - Good salespeople are always thinking about loyalty - not just their customers' loyalty to their business, but also their loyalty to their customers. Customer loyalty isn't something you automatically earn when making a sale, but rather something you build over time. This can occur before, during, and especially after the sale, when the customer might have questions or concerns about the product or service. Once this loyalty is established, you must maintain it by continuing to give the customer the same level of treatment and service you established in the beginning, even if a sum of money isn't immediately on the line.
There's no better way to learn selling skills than to engage in a direct marketing business right now. We offer an income opportunity that will help you build selling skills every time you work with a customer, and it comes with the potential for a six-figure, work-from-home income.
If you still struggle with selling skills, you'll be happy to learn that developing such skills is at the forefront of all LifePath Unlimited training events, especially the Synergy Training Event. At these exotic retreats, you'll gain the knowledge and insight necessary to start mastering your ability to make a sale.
These are just a few of the selling skills that all salespeople should develop and master. For more information about developing salesmanship, feel free to contact us.